Flite Announces Partnership with Atlas to Offer Industry’s Leading Multi-Screen Rich Media Platform for Display Advertising

Flite Announces Partnership with Atlas to Offer Industry’s Leading Multi-Screen Rich Media Platform for Display Advertising

Integration creates end-to-end workflow as a complete turnkey solution

SAN FRANCISCO, CA -- (March 5, 2014) - Flite, the multi-screen advertising company, today announced a partnership to offer Atlas customers an innovative new solution for display advertising. This partnership brings the Flite Design Studio, with its real-time content advertising features, into the Atlas ad-server solution. Flite is one of the first vendors Atlas has partnered with via a direct API integration.

This combined offering streamlines the ad creation and campaign management processes for brand advertisers. Leveraging a deep integration between the two platforms, the partnership delivers a complete turnkey solution that is unique to the industry. It provides an end-to-end workflow from creative development to trafficking and metrics.

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Powered by Flite and Tapestry, Kellogg's Frosted Flakes Wins the Portada Award Honoring Best-in-Class Multicultural Digital Media

Powered by Flite and Tapestry, Kellogg's Frosted Flakes Wins the Portada Award Honoring Best-in-Class Multicultural Digital Media

Content-Driven Advertising Campaign Focusing on Hispanic Market Wins Prestigious "Top Hispanic Digital Advertising Campaign and Execution" Award

SAN FRANCISCO, CA--(Marketwired - Jan 14, 2014) - Flite, the multi-screen advertising company, and Tapestry today announced that Starcom MediaVest Group client Kellogg Company has won the prestigious Portada Award for "Top Hispanic Digital Advertising Campaign and Execution" at the seventh Annual Hispanic Advertising and Media Conference.

Portada's Hispanic Advertising and Media Awards honor excellence and professionalism in advertising campaigns and media properties. This year, the organization received close to a hundred nominations for nine award categories, with Portada's editorial team ensuring that each nomination met or exceeded award criteria.

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Starcom MediaVest Group Launches CONTENT@SCALE

Starcom MediaVest Group Launches CONTENT@SCALE

Starcom MediaVest Group Launches CONTENT@SCALE, a Next-generation Technology Platform for Automating and Scaling Premium Content in Real-time

SMG Partners with Leading Publishers Including Time Inc., Glam Media and Rodale

 

LAS VEGAS, January 5, 2014- Starcom MediaVest Group (SMG), a division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], announced today the launch of CONTENT@SCALE, a next-generation technology platform that will make content available from some of the world’s best publishers to brands at scale.  This new platform will allow SMG clients who participate to surface evergreen content from these publishers across a number of categories including entertainment, health, technology, fashion and more, to publish live into paid media and engage consumers with the topics they care most about right now.  SMG will create this product with leading publishers to make their content available, including: Ahalogy, Demand Media, Glam Media, Forbes, Martha Stewart Omnimedia, Parade, Rodale Inc. and Time, Inc. and CONTENT@SCALE will launch in beta in North America in Q1, and will then roll out globally by the second half of 2014.

 

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Flite Announces the Launch of Design Studio HTML5

Flite Announces the Launch of Design Studio HTML5

Flite’s Cloud-Based Studio Represents the First Real-time Design Tool for Advertising in a Multi-Screen World

SAN FRANCISCO, CA--(November 5, 2013) - Flite, the multi-screen advertising company, today announced the availability of Design Studio HTML5, a web-based design tool for building ads that will run on all devices and screens. This free real-time design tool gives interactive designers, creative agencies, publishers and advertisers the most intuitive toolset for today’s mobile and display advertising landscape.

Although device usage has continued to shift in favor of tablet and mobile, and the technology behind digital media has increasingly moved from Flash to HTML5 over the last several years, the popularity of HTML5 content has only now reached a tipping point. Mobile devices today enjoy similar usage patterns as desktop and laptop computers, and the vast majority of today’s browsers and operating systems support HTML5. What has been lacking is a single web-based platform for advertisers to create HTML5 ads and have them run on any device. With companies like Google and others starting to offer products that address this need, Flite’s Design Studio HTML5 is leading the pack, in terms of features, flexibility and device support.

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Flite Certifies First Creative Partner on Its Platform

Certification of Services Leader, Theorem Inc., Expands Capacity for Ad Creative Development With Flite

SAN FRANCISCO, CA--(Oct 3, 2013) - Flite, the paid media publishing company, today announced that Theorem Inc., the global leader in online creative production, is the first partner to be certified to build content-rich interactive ads on the Flite Platform. In response to burgeoning demand for the company's content-rich, interactive multi-screen ads among its brand, agency, and publisher clients, Flite has developed a certification program to enable firms like Theorem to assist with mobile, tablet and display ad creation.

Using Flite, clients can publish and distribute marketing content into digital advertising at scale. The Flite Platform enables real-time updates to live campaigns, allowing customers to update content in their mobile, tablet and display ads as quickly and easily as they would for their websites or social media. 

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