Flite Summit 2013 Showcases Paid Media Publishing Successes

Annual Customer Summit Brings Ad Industry Experts and Leading Publishers Together to Discuss Display Advertising Innovation

SAN FRANCISCO, CA— April 12, 2013 – Flite, the ad innovation company, today announced that it will host its annual Flite Customer Summit on May 9th, 2013. Flite customers, digital marketers, and advertising professionals will gather at the San Francisco event for a day filled with industry thought leaders, hands-on workshops, and networking.

Participants from across the country will share valuable insights and strategies on paid media publishing and display advertising trends. Last year’s conference brought together an impressive audience of Flite customers including Forbes, L’Oreal, Universal McCann, and more. This year the conference attendance is expected to double and draw from Flite’s growing list of customers which includes Starcom MediaVest, Condé Nast, Scripps, Discovery, Orbitz, and more.

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Flite Offers IAB Rising Star Ad Formats for the Next Generation of Interactive Brand Advertising

SAN FRANCISCO, CA—(Marketwire - Dec 6, 2012) - Flite, the ad innovation company, today announced the release of all six Interactive Advertising Bureau (IAB) Rising Stars formats as templates in the Flite Platform.

The Rising Star creative formats — Billboard, Filmstrip, Portrait, Pushdown, Slider, and Sidekick — were developed and tested by the IAB in partnership with leading publishers and agencies in the digital world. After working extensively with many of these publishers, Flite has streamlined the ad creation process for Rising Star units. Now, advertisers can click on a template, follow the simple instructions to load creative assets, and begin customizing the ad.

Flite’s templates conform to IAB specifications, while being flexible enough to provide ample creative license to go beyond existing formats. These templates make it easy to create Rising Stars units, and since the features have been productized in the Flite Ad Studio, users can create custom ads with the same functionality from scratch as well.

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Flite Offers E-Commerce in Ads Through Partnership with Channel Intelligence

SAN FRANCISCO, Dec. 4, 2012 (GLOBE NEWSWIRE) — Flite, the leading SaaS advertising platform provider, announced a partnership with Channel Intelligence (CI), a leading provider of technology services that allows brands to commerce-enable all their digital marketing assets. Through this partnership, the two companies offer an innovative display advertising solution that allows consumers to easily purchase products from a selection of online retailers.

The CI Where-to-Buy service is offered through a “Buy Now” app in Flite Hub, the premier web app integration program for ads. Flite Hub includes a wide array of third-party apps for ads, such as YouTube videos, filtered/curated news feeds, social media feeds, and up-to-date geo-sensitive movie showtimes.

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Flite and Starcom MediaVest Group Partner to Advance Real-Time Content and Context for Brands

SMG Charter Agency to Leverage Flite Technology.

SAN FRANCISCO, CA—(Marketwire - Nov 13, 2012) - Flite, the ad innovation company, today announced a strategic partnership with Starcom MediaVest Group (SMG), one of the world’s largest brand communications agencies, to deliver paid media with real-time content and contextually relevant messaging to SMG’s roster of clients.

With this strategic partnership between Flite and SMG, brands who seek to act as content publishers can distribute their content, optimizing it in real-time, through their paid media channels at scale. SMG is the first agency to forge such a milestone agreement with Flite to provide this capability to its clients. It also marks the first time that real-time content and context in paid media has been possible at this level of scalability.

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Flite Launches Touch Ad Studio for Mobile Ads

Flite becomes the first platform provider to offer both web and mobile premium ad products.

San Francisco, CA - October 2, 2012 - Flite, the ad innovation company, today announces the launch of Touch Ad Studio, a revolutionary new creative platform for building ads optimized for iOS devices.

The launch cements Flite’s status as the #1 provider of premium ad product solutions in the marketplace.  With the release of Touch Ad Studio, Flite becomes the first platform provider to address both web and mobile premium ad product requirements, enabling the world’s top publishers to work with a single platform provider to realize value and drive differentiation across mediums.

Touch Ad Studio ads runs on both mobile web and in apps.  It features the same great intuitive user interface as Flite’s award-winning Desktop Ad Studio, including a robust metrics suite, real-time updates, and third-party app integration.

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