Flite’s Cloud-Based Studio Represents the First Real-time Design Tool for Advertising in a Multi-Screen World
SAN FRANCISCO, CA--(November 5, 2013) - Flite, the multi-screen advertising company, today announced the availability of Design Studio HTML5, a web-based design tool for building ads that will run on all devices and screens. This free real-time design tool gives interactive designers, creative agencies, publishers and advertisers the most intuitive toolset for today’s mobile and display advertising landscape.
Although device usage has continued to shift in favor of tablet and mobile, and the technology behind digital media has increasingly moved from Flash to HTML5 over the last several years, the popularity of HTML5 content has only now reached a tipping point. Mobile devices today enjoy similar usage patterns as desktop and laptop computers, and the vast majority of today’s browsers and operating systems support HTML5. What has been lacking is a single web-based platform for advertisers to create HTML5 ads and have them run on any device. With companies like Google and others starting to offer products that address this need, Flite’s Design Studio HTML5 is leading the pack, in terms of features, flexibility and device support.Read More