New App Offers Advertisers Seamless Integration of Industry Standard AdChoices Icon
San Francisco, CA - September 24, 2013 — Flite, the paid media publishing company, today announced a partnership with TRUSTe, the leading global data privacy management (DPM) company, to offer the TRUSTed Ads technology to Flite customers for inclusion in digital ads that they develop on the Flite Platform. Flite’s integration with TRUSTe allows clients to be compliant with the industry recommended self-regulatory principles for Online Behavioral Advertising (OBA) and FTC guidelines.
Flite leverages the TRUSTed Ads technology to give brands, publishers, and agencies the ability to insert the industry-sanctioned Advertising Option Icon, frequently seen as an AdChoices button, within a Flite display ad. The icon expands to a simple notice about OBA practices, and links to an intuitive interface where consumers can view a list of entities that are able to collect and use their data for online behavioral advertising. Consumers may opt out of receiving behaviorally-targeted ads from some or all of these entities.
Under the terms of the partnership, Flite will offer the TRUSTed
Ads technology through a simple app that can be configured in minutes, allowing
seamless utilization of the compliance functionality. TRUSTe will provide advertisers with unique
identification codes for each campaign to enter into the Flite Platform during
the ad design process. Like all Flite apps, the TRUSTed Ads app is highly
customizable, with multiple options to change the content, design aesthetic,
The app is available to more than 5,000 TRUSTe customers,
including many Fortune 500 businesses, who currently use the trustmark on their
websites. These companies now have the option to add the TRUSTed Ads app to
their Flite display ads.
"As online advertising and
targeting technologies become more sophisticated, it’s important for consumers
to manage their data and have a voice in determining who can access that data,”
said Will Price, CEO of Flite. “As a company, Flite is committed to
enabling best practices across the online advertising ecosystem. Our
partnership with TRUSTe allows us to offer solutions that build trust between
the advertiser and consumer.”
“While we have integrated with multiple platforms, the Flite
partnership is the first of its kind in both the type of service offered, and unique
technology created for the seamless integration with Flite’s platform,” said
Chris Babel, CEO of TRUSTe. “We are excited to offer TRUSTed Ads technology through
Flite and to work with the leader in paid media publishing.”
TRUSTe is the leading global Data Privacy Management (DPM) company
and powers trust in the data economy by enabling businesses to safely collect
and use customer data across web, mobile, cloud and advertising channels. Our
cloud-based Data Privacy Management Platform delivers innovative technology
products, including website monitoring and advertising compliance controls –
along with privacy assessments and certifications. More than 5,000 companies
worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on
our DPM platform and globally recognized Certified Privacy Seal to
protect/enhance their brand, drive user engagement and minimize compliance
risk. For more information, please visit http://www.truste.com.
TRUSTe Media Inquiries
Melissa Pereira, TRUSTe
Flite is the leader in paid media publishing, delivering ad innovation at scale to the world's top publishers and brands. Marketers use the self-service Flite Platform to reduce the complexity and cost of delivering differentiated ad products that engage their audiences. The Flite Platform serves, updates, and measures advertising in real-time and integrates web applications directly into online ad units fueling digital advertising innovation at scale. Flite enables marketers to be agile, and respond immediately to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality.
Based in San Francisco with offices in New York City and Chicago, Flite is backed by Sequoia Capital, General Catalyst Venture Partners, Hummer Winblad Venture Partners, NCD Investors, Harrison Metal, Condé Nast, and Iris Capital. For more information, please visit www.flite.com or follow us on Twitter: @flite.
Flite Media Inquiries
Winnie Kao, Flite